| Clients are served without regard to age, race, income, nationality, religious affiliation, disability or other arbitrary circumstances. | |
| Clients are treated with kindness, compassion and in a caring manner. | |
| Clients always receive honest and open answers. | |
| Client pregnancy tests are distributed and administered in accordance with all applicable laws. | |
| Client information is held in strict and absolute confidence. Client information is only disclosed as required by law and when necessary to protect the client or others against imminent harm. | |
| Clients receive accurate information about pregnancy, fetal development, lifestyle issues, and related concerns. | |
| We do not offer, recommend or refer for abortions or abortifacients, but we are committed to offering accurate information about abortion procedures and risks. | |
| All of our advertising and communications are truthful and honest and accurately describe the services we offer. | |
| All of our staff and volunteers receive proper training to uphold these standards. |